β Conversion lag: US lags ~22% by day 7, ~16% by day 14. CA lags ~30% / ~16%. Last 7 days data is preliminary β don't base decisions on it alone. Phone orders (~33% of revenue) are NOT tracked anywhere β True ROAS shown Γ 1.5 multiplier to approximate.
Current 30d: βPrior 30d: β
ROAS < 3 = lowROAS > 7.5 = highDrop > 30% vs prior 30d = decliningMin spend filter: $50 in current 30dπ = changes in last 30d
Campaigns tracked
Overall ROAS (current)
Total spend 21d
Total revenue 21d
π Channel Performance β 21d vs prior 21d
π Shopify Cross-Check β Google Ads attribution vs actual store revenue
π¨ Low ROAS — ROAS < 3 β
π Declining ROAS — drop > 30% vs prior 21d β
β High ROAS — ROAS > 7.5 β
Period
Cache Reader: hc6TQHqCb77DNm5T Β· Heavy: gCxvMekGBHhQHuAh Β· 30-min cache TTL, schedule auto-refreshes every 30 min